Personalized vs Customized Content
- Breana Waterloo
- Apr 7
- 1 min read

The difference between personalization and customization of content on social media feeds depends on users’ degree of control when interacting with media. For the most part, social media algorithms curate content depending on a multiple of factors pertaining to user preferences based on online behaviors, search history, engagement with certain content types, etc. Personalization of content is the default standard and involves
Check out Instagram @AIChronicles for a visually appealing, simplified version of this process!
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